Home Care Insights: Retain

Powerful Caregiver
Retention Data


The metric: 90-day caregiver retention rate

How we measure it: For a given time period, we identify the caregivers who were active at an agency 90 days ago and calculate how many of them are still active today. The 90-day retention rate is then determined by dividing the number of caregivers who remain active by the total number of active caregivers from 90 days ago.

Why we measure it: Retention is a critical indicator of workforce stability and agency performance. High caregiver turnover can disrupt care delivery, increase recruitment costs, and reduce caregiver morale. By measuring the 90-day retention rate, agencies can identify challenges in onboarding, engagement, and work distribution for new caregivers.

💡This month’s takeaway: The retention rate declined slightly from 80.1% in December 2024 to 79.6% in January 2025, driven primarily by lower retention at large agencies (those with more than 1,000 active caregivers). These agencies saw retention fall from 79.9% to 78.4%.