Home Care Insights: Retain

Powerful Caregiver
Retention Data


We’ve received questions about why we track a 90-day caregiver retention rate instead of a 1-year caregiver retention rate. The 90-day metric provides an early indicator of long-term retention trends, without needing to wait a full year to gather data. By focusing on this critical adjustment period, agencies can identify and address issues that lead to early turnover, such as onboarding challenges or unmet expectations, before they escalate into larger retention problems.

💡Key Takeaway: The 90-day caregiver retention rate dropped by 1 percentage point between October (78.4%) and November (77.3%)—the largest decline since February. With caregiver supply stagnating and shift demand increasing, this trend raises concerns. Agencies should evaluate their onboarding processes, enhance early-stage support, and implement targeted engagement strategies to prevent further declines and ensure caregiver satisfaction.